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Chapman’s links itself to lux | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
By Christopher Lombardo

Chapman’s Ice Cream is sending up high-end perfume and fashion ads as it tries to get the word out about its super-premium line. The campaign’s hero spot features an influencer on horseback and all the trappings of glam, including paparazzi, Afghan hounds, bodyguards and poolside photoshoots.

http://strategyonline.ca/2023/06/16/chapmans-links-itself-to-lux/
 

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